IVFWTF
The WTF behind IVF - Finally
Let's get you prepared and READY for IVF!
Open year round!!
The Internationally acclaimed IVFWTF Program - Giving you Confidence, Clarity and COMMUNITY as you prepare for and go through IVF treatment
Lucy is regularly called on by National media to provide independent comment on the IVF sector
From Overwhelm to Clarity
IVF preparation to put YOU in the best position possible
Picture this, you've just walked out of a doctors appointment with a head full of questions.... the doctor has said IVF is next... you're armed with a pile of shiny brochures filled with pregnant bellies and smiling babies, a heap of test requests.. . and of course the all important information about how to pay for it all...
but still no real knowledge of what's ACTUALLY going to happen and how on EARTH you're going to cope with this seemingly insurmountable obstacle of IVF treatment... and, to be honest, wondering if maybe someone got something wildly wrong.
You're feeling overwhelmed, under-informed and completely alone...
You're not used to feeling stupid... but now, for probably the first time in a really long time, you're feeling a bit like you're out of control and you don't know where to turn.
Let me tell you: this is so common.
This is exactly how most of my clients feel when they first find me. You are not alone.
IVF WTF is here to change that.
Instead of feeling like you’re floundering in the dark, I want you to feel:
💡 Confident about what’s coming next
📘 Informed with tools, guides, and real explanations (not just fluff)
💬 Supported by people who get it - without judgement
Whether you're about to start IVF, actively cycling, or stuck in the limbo between, IVF WTF gives you the clarity, confidence and community you need - all in one place.
I want you to feel confident, calm and well informed as you go through treatment. I want you to KNOW what's going to happen next, to be armed with knowledge, and a database to return to - there at the ready when you need it.
I want you to feel like you have all the information and support that you need!
So how do you get started?
IVF WTF is one complete program, bundled up as a membership - packed with the information, tools, and support you need to make sense of IVF and feel more in control of your treatment.
When you join, you get immediate access to all the content, including weekly live sessions for Ask the Embryologist, Guest speakers and Deep Dives on specific topics
The program stays the same - you just choose how long you want access for:
📆 Annual Membership – $1323 AUD
Ideal for those actively preparing or currently in IVF treatment
✅ THREE months access FREE
✅ Full content and community access for 12 months
🌿 Monthly Access – $147/mth
Ideal for those not really sure how long they're on this IVF journey
✅ Full access to all content while subscribed
✅ All weekly live sessions
Just so we're clear:
There is no extra cost for anythingEverything is built into the membership, and included in every option - Detox WTF, How to prepare for a cycle, Tapping, Psychology, Meditations, Yoga, and step-by-step through an IVF cycle
If you’re in, you’re in.
All the info you need, at your fingertips, through a filter you can trust.
All the clarity you deserve to feel before, during and after treatment.
Way better than 27,000 hours of Google searching.
You’ve got this.
It’s YOUR body after all - and knowledge is POWER. x
Ask the Embryologist sessions
Step-by-step video Explainers
Community Support and Q and A sessions
Discount Codes and Expert Guests
All the Technical stuff
What's ACTUALLY going to happen in your IVF treatment? what do all the words mean, and how do they ACTUALLY do it?
Get all the info and feel confident with the jargon
All the Lifestyle Stuff
Toxins and Supplements and Exercise and Mindset - Feel confident that you're doing everything you can - and not twisting yourself in knots trying to work out what's important and what's not. We'll cover all of this in our live chats
All the Support and Community
Nothing is more important than knowing that someone else 'gets it' - knowing that you're not alone
there's already a group or people waiting to compare notes - your support crew if you like
Internationally Acclaimed!
Lucy’s work in independent fertility education and patient advocacy has been recognised nationally and internationally.
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Two Lines Fertility was recognised for two consecutive years (2022 & 2023) in the Best Fertility Service category at the Fertility Care Awards.
In 2024, 2025 and 2026, Lucy was invited to sit on the judging panel - a role reserved for leaders shaping best practice in fertility care. -
In 2025, Lucy was named a Winner – Unsung Hero in Reproductive Medicine at the World Fertility Awards, recognising her advocacy for IVF patients and embryologists working behind the scenes in IVF labs.
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In 2024, Lucy was recognised by GPeX as one of 10 Australian Women Transforming Healthcare, acknowledging her impact beyond clinics and into education, ethics, and patient-centred care.
What matters most isn’t the awards themselves - it’s what they represent:
trusted expertise, independent thinking, and a relentless focus on doing what’s right for patients.
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IVFWTF
The WTF behind IVF - with simple, actionable, REAL WORLD steps to help you prepare for IVF treatment. Giving you Confidence, Clarity and Community
This button will take you to the Annual Membership option.
If you would prefer the monthly payment plan CLICK HERE
Good for you if:
You're feeling overwhelmed about the concept of doing IVF
✔️ You know that preparation is key
✔️ You are tired of relying on information you're finding in facebook groups and late night google searches
✔️ You suspect that IVF may not be as easy at the clinic have made it sound
✔️ You want to make some lifestyle changes before you start
Not right for you if:
You're not convinced there's anything you can do about your infertility
╳ You're looking for a quick fix or would rather band-aid your way out of it
╳ You're not prepared to change your habits
╳ You think that supplements will solve the problem
╳ You don't have time to make some changes
╳ You're not into straight talk
When you join the IVF WTF Membership, you get instant access to all the modules - PLUS all the live sessions AND the recordings
Are you ready to prepare for IVF?
(don't worry, it's not all about taking a million supplements and going vegan and organic!)
The IVF WTF Program is here to guide you through the simple steps that can have a huge impact on your IVF outcomes - and on how you cope along the way.
You get instant access to all the materials as soon as you join, and you can dip in and out whenever you need to, plus you'll have access to weekly LIVE sessions including Ask the Embryologist, Topic Deep Dives and Guest Expert sessions - all of these are recorded and available for as long as you are a member
This button will take you to the Annual Subscription Option
If you would prefer to join on a month-to-month basis CLICK HERE
What past members are saying
Here’s what real people have said after going through the IVF WTF Program - whether they joined a live round or worked through the content in their own time.
“This program helped me ask better questions in consults - and actually understand the answers.” - Sarah, Sydney
“I joined for the live round, stayed for the peace of mind.” - Kelsie, USA
“It helped me realise I wasn’t doing IVF 'wrong'. I just needed a plan.” - Anonymous
Safety Net of information to fall back on
'I'm so glad I signed up!! Just knowing I had that safety net of information to fall back on reduced my anxiety and stress. The Q & A sessions are fantastic! I love that you can tackle the program in whatever order works for you and you can go back and revisit. I've listened/completed some parts multiple times! Lucy is super knowledgable & compassionate - two things that are invaluable when going through IVF and Infertility!"
Sarah - Australia
IVFWTF was my Best Friend through my first IVF cycle
"The IVFWTF Program was my best friend throughout my first ever IVF cycle. The whole program was so informative and comprehensive, it gave me the knowledge and empowerment that I needed throughout each phase of the process"
Ashlee - London
A sense of calm to an otherwise traumatic time
"Lucy brought a sense of calm to an otherwise traumatic couple of years. The IVFWTF program is so informative and I wish I had it before I started this IVF journey! The Program has encouraged me to focus on egg and sperm quality with the right tools while avoiding nonsense. Lucy in an excellent teacher, and I am very thankful for her wealth of experience and tremendous guidance"
Kelsie - USA
IVFWTF helped me feel more in control and empowered
"I'm so glad I found this program. I now feel I am a lot more knowledgeable of all the steps of IVF and what it involves. It's helped me feel more in control and more empowered to make decisions and understand all the things our specialist has spoken about. I would definitely recommend this program to anyone who is about to start or is in the process of undergoing IVF"
Lydia - London
What's included in the IVFWTF Program
Whether you join for a month, a year, or for life — here’s what you get inside:
IVF Step-By-Step
Toxins info you need
Detailed explainers for every stage of IVF, so you know exactly what to expect and can stop guessing what's next.
Everyday detox made simple - with safe shopping guides, ingredient watchlists and low-tox swaps for home and body - including the Detox WTF program
Mind-Body Toolkit
Meditations, EFT tapping, yoga flows and sleep support to help you stay grounded and calm — even when things feel out of control.
Supporting relationships
IVF can strain even the strongest relationships. Get tools, scripts and strategies to help you navigate tough conversations and stay connected.
IVF clinic decoders
Understand how different clinics work and what their policies mean for your treatment — so you can make choices that fit you.
Community
You don’t have to do this alone. IVF WTF includes a private support space filled with others who truly get it — no judgment, no fluff.
Seen and Heard on
Why am I here?
I worked inside and alongside IVF clinics for almost 17 years before starting Two Lines Fertility and in that time I watched IVF go from not-for-profit - to very-MUCH-for profit.... from collaboration between clinics and profits going straight into research to closed doors and competition.
Back in the early 2000's, everyone had a consult with an embryologist at least once in their IVF treatment cycle, they got phone calls every day from the embryology lab and they knew what was going on.
These days, embryologists are kept mostly behind the scenes and patients are left to find this information on their own - I know it's 2025, there's LOTS of information out there - you can google around the probably find everything you need.... but you can also get overwhelmed with information that doesn't relate to you or just isn't relevant to your situation - or worse still, is actually false and misleading
There are so many studies now telling us just how important it is for people to understand their treatment and to feel empowered, informed and supported through treatment - and that's what I'm all about 🥰 and that's why the IVFWTF program is here
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Frequently asked Questions
What if I can't make a LIVE session? is it recorded?
Absolutely! Every live session is recorded and uploaded for you to watch (or rewatch) whenever it suits you. You don’t have to attend live to get the full benefit!
It seems really affordable compared to other IVF programs - what am I missing?
Honestly? Nothing. I’ve kept the price as low as I can because I believe understanding your treatment shouldn’t be a luxury. IVF is expensive enough - getting clarity shouldn't be.
Is it science-based?? (I'm a bit of a nerd and like to see the research)
Yes! Every module is fully referenced with links to studies and guidelines - so you can nerd out as much (or as little) as you like. But I’ve also broken it all down into simple, actionable steps you can actually use.
Will I have to throw everything away and replace it with expensive products?
Not at all. This isn’t about perfection - it’s about awareness. I teach something called ‘Conscious Replacement’ - meaning you simply make better choices next time you shop. Small switches, big impact.
Will it get me pregnant?
I wish I could promise that - but no, I can’t. What I can promise is that you’ll feel more informed, more confident, and more supported. That alone can make a huge difference. Plus, the toxins info can help balance hormones and support egg and sperm quality - and that’s only ever a good thing.
Do I need to pause treatment?
Nope - you can absolutely do this alongside treatment. That said, it takes 90–120 days to influence an egg, and around 80 days to improve sperm - so the earlier you start, the more impact these changes can have.
Shouldn't my IVF clinic / Fertility Specialist give me everything I need to prepare?
In theory, yes. In practice… not always. Most clinics are brilliant at clinical care but don’t always have the time (or the people) to walk you through all the extras - mindset, lifestyle, emotional support, and the why behind what’s happening. That’s exactly why I created this.
What if I get pregnant naturally before I start IVF?
That’s the dream! And honestly - it’s happened for a few members. If that’s you, you’ll still get heaps of value: tools for early pregnancy after infertility, low-tox resources, sleep support, and a calmer, more confident mindset heading into what can still be an anxiety-filled time.
How is this program different to any of the others out there?
This isn’t just another course - and I’m not an influencer in a flower crown. I’m a clinically experienced embryologist with 25+ years in the IVF world. I’ll take you behind the scenes of what really happens in the lab, help you understand your treatment (with actual images and protocols), and pair that with tools to support your body, mind, and relationship throughout. You get expert insights and community - all in one place.
Bonus Material
I have purchased these (and more!) so that you don't have to!
Meditations for IVF
There are 6 meditations inside the program from Robyn Birkin - Fertility Warrior. These can be downloaded and used as audio tracks or watched as a video file
EFT - tapping for fertility
A complete guide to EFT Tapping for Fertility from Sarah Holland - European Fertility Society 'Best Fertility Coach' for 2022 - Including video and eGuide
Nutritional Guidance
Specific to the Two Week Wait (after your embryo transfer) from Stefanie Valakas - The Dietologist. Including recipies and meal plans
The Nitty Gritty
IVF WTF is a flexible, expert-led program you can join at a pace that suits you.
Whether you want a one-year deep dive, or just need support right now - you’ll get everything you need to prepare for IVF and feel more in control of the process.
IVF WTF
The WTF behind IVF - with simple, actionable, REAL WORLD steps to help you prepare for IVF treatment. Giving you Confidence, Clarity and Community
This button will take you to the Annual Subscription Option
Prefer to join one month at a time? CLICK HERE